Biden Administration Looks For Help With Next Phase Of Pitching COVID Vaccines



The Biden administration is moving into a new phase of its campaign to vaccinate as many Americans as possible for the coronavirus, one where the government may not always be the best messenger to persuade people to get their shot.

So it’s working to bring together hundreds of local and national groups into something it calls the COVID-19 Community Corps, enlisting people to help their friends, family and neighbors make appointments and get access to vaccines.

On a recent evening, Surgeon General Vivek Murthy led a Zoom call for people who have signed up to help. “I just want to remind you again, which we will keep doing again and again and again, that this is not just a government-driven effort,” he said.

“It’s about creating a community where we can celebrate what people are doing,” Murthy said. “Where we can share best practices, where we can inspire one another just as we learn.”

The country is nearing the point where vaccine supply will outstrip demand. It was only this week that every state lifted restrictions on who could be vaccinated, and just under 50% of adults have yet to get their first shot.

The people who went out and got vaccinated right away were the equivalent of the people who wait overnight at the Apple store for the latest iPhone, said Dr. Ashish Jha, dean of Brown University’s School of Public Health.

But those who have yet to get a vaccine include people who can’t or won’t jump through a lot of technical hoops to land an appointment. Others have questions or concerns about getting vaccinated. But Jha said it would be a mistake to label them as hesitant or resistors.


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